Bakery manager Chloe Roy prepares an order for a customer at Insomnia Cookies in Huntington on April 25, 2025.
RYAN FISCHER | HD Media
A national cookie store known for baking sweet treats for pickup or delivery until the wee hours of the morning has opened a new location in Huntington near the Marshall University campus.
It’s the chain’s second location in West Virginia, joining one already in place at 2161 University Ave. in Morgantown near ÐÔÊӽ紫ý.
The company was started back in 2003 by a group of college friends in their dorm late one night (studying, I’m sure) who were craving something sweet to eat but couldn’t find anything open that late. Or shall we say, that early?
So they baked up a plan to start their own business. They made cookies on a small scale and then opened their first location in Syracuse, New York, some three years later. Food trucks soon followed and now the appropriately named former startup has grown to more than 200 locations nationwide.
While you can find brownies, ice cream, ice cream sandwiches and cookie cakes on the menu now, it’s sales of the chain’s more than a dozen classic and six deluxe cookies that pays the bills.
Insomnia Cookies’ new location, at 1544 Third Ave. in Huntington, is shown on April 18, 2025.
DESTINEY DINGESS | HD Media
This is an undated contributed photo of assorted cookies from Insomnia Cookies in Huntington.
Courtesy photo
Although I couldn’t make the grand opening in Huntington on April 25, the company offered to ship me “a few cookies†to sample at my convenience. A few ended up being more than three dozen.
And I have to say, we enjoyed them much more than the we sampled last year. The Insomnia Cookies were moist and delicious and not overwrought (yet undercooked) cake-like creations like the Crumbl offerings. Crumbl Cookies has a location at Southridge Center in Charleston.
Our Insomnia Cookies favorites were the snickerdoodle, salted caramel, chocolate peanut butter cup and oatmeal (with either raisins or chocolate and walnut). But there were lots of other options flecked with macadamia nuts, chocolate chunks, M&Ms, peanut butter chips, mint candies, sprinkles, marshmallows and more.
Former Black Sheep Burritos and Brews location at Pullman Square, photographed on Tuesday, May 6, 2025, in Huntington.
Ryan Fischer | HD Media
Bahnhof owners opening new restaurant
The owners of the in Huntington are opening a new restaurant at Pullman Square in Huntington.
The new Bask Smokehouse at 279 Ninth St. will take over where the company’s original Black Sheep Burritos location closed last December after 13 years in business. The same folks also run in Charleston and in Huntington.
In a Facebook post announcing the big news, Bask promises to offer something “bold, smoky and totally new†by applying contemporary Appalachian interpretations to the smoked meats and sides you’d find in BBQ pits throughout the Southwest, Texas, Kansas and the Deep South, along with seafood and vegetarian options.
An opening date has not yet been announced, so stay tuned here for more details to come.
Steven Keith is a food writer and restaurant critic known as “The Food Guy.†Reach him at 304-380-6096 or at wvfoodguy@aol.com.